Zoe Boosalis
Designing a warm, collector-friendly online store in 30 days
Designing a warm, collector-friendly online store in 30 days
Designing a warm, collector-friendly online store in 30 days
End-to-end product design of a vintage ornament store, generating $7K+ profit and an average 5-star rating (18 reviews) in first 6 weeks
End-to-end product design of a vintage ornament store, generating $7K+ profit and an average 5-star rating (18 reviews) in first 6 weeks
TEAM
Solo Project
TIMELINE
Oct 2024 to Jan 2025
SKILLS
Product Development, UX/UI Design, Brand Strategy
Over the years, my family collected 500+ Christopher Radko ornaments from the 1990s and early 2000s. I was tasked with finding the best way to sell this large collection online.
Over the years, my family collected 500+ Christopher Radko ornaments from the 1990s and early 2000s. I was tasked with finding the best way to sell this large collection online.
Caribou Christmas is the trusted source for vintage Radko ornaments, offering a curated online experience for collectors.
Match check-in streamlines match setup, and gives teams more chances to play.
Visit Store
Before
After
Before
After
Before
After
USER RESEARCH
I conducted a competitive analysis to understand how people buy and sell vintage Radko online and found 3 selling approaches. Across these competitors, I discovered an inefficient and impersonal buying experience.
I conducted a competitive analysis to understand how people buy and sell vintage Radko online and found 3 selling approaches. Across these competitors, I discovered an inefficient and impersonal buying experience.
DESIGN
I designed an online store using detailed product listings, intuitive navigation, and nostalgic branding to help collectors shop with ease, and reconnect with cherished holiday traditions.
I designed an online store using detailed product listings, intuitive navigation, and nostalgic branding to help collectors shop with ease, and reconnect with cherished holiday traditions.
TESTING
I launched identical stores on Shopify and Etsy. After 6 weeks, I compared store performance, and discovered customers prefer to buy vintage ornaments 8x more in a resale environment.
I launched identical stores on Shopify and Etsy. After 6 weeks, I compared store performance, and discovered customers prefer to buy vintage ornaments 8x more in a resale environment.
